August 2nd -9th 2026
A CELEBRATION
OF FASHION
SDSW is a luxury swimwear and resort wear fashion experience in San Diego, California, created for a global community of designers, models, and fashion enthusiasts. We offer a premier platform for talent through runway shows, networking events, and exclusive behind-the-scenes access. An elevated showcase of fashion on the waterfront where the sea meets style.
This year, we’re Anchored in Style at the iconic Broadway Pier (1000 N Harbor Dr, San Diego, CA), inspired by global elegance. Guests are invited to dress in all white, celebrating timeless sophistication, coastal energy, and a new season of swim and resort wear.
Upcoming Experiences
WELLNESS DAY
San Diego Swim Week Wellness Day opens to the public for the first time in its 4th year, inviting guests to experience a day of wellness. Join us for a curated celebration of self-care, community, and swim culture in America’s Finest City.
San Diego Swim Week Collective
kicks off the weekend with an exclusive Summer Gala, of connection and celebration, sponsored by Harney Sushi Poway & Pacific Coast Casino & Entertainment.
RUNWAY
Experience a full day of curated runway shows, designer showcases, and exclusive activations along San Diego's iconic waterfront. Guests are invited wear all white to an elegant all-white affair, celebrating timeless style, coastal sophistication, and the latest in swim and resort wear.
SIP & SHOP
Find it. Love it. Buy it. Celebrate summer with drinks, seasonal treats, and a relaxed fashion experience. Explore the Runway Truck Show, shop the latest collections, and hear from top designers and sponsors.
Official Hotel Partner
San Diego Swim Week is proud to partner with The Bristol Hotel as our official hotel partner, offering exclusive room block accommodations for designers, models, media, industry guests, and attendees traveling to the event.
Room Block Benefits: Exclusive discounted room rates for San Diego Swim Week guests. Walking distance to the main Saturday runway show
Central downtown location near restaurants, shopping, and entertainment
Book your stay early and be part of an unforgettable weekend of fashion, beauty, and swimwear in San Diego.
explore previous editions of our show
This year we are celebrating the 6th edition of our fashion show. Take a leap to the past through our gallery showcasing previous brands and designers that have decorated our runway with their creativity and passion.